Social media marketing is relatively new. So to some marketers it’s the next big thing whilst to others it’s just a buzzword. But as the world of social media marketing keeps on growing everybody is slowly coming to understand the impact it is having on the business word. According to Hubspot, around 92 percent of marketers in 2014 have said that social media marketing is essential to their businesses. Around 80 percent indicated social media marketing increased the amount of traffic to their websites.
The facts demonstrate huge potential for social media marketing in increase exposure and thus increase sales. For most of the marketers out there the problem is not understanding the proper tools of social media marketing and how to use it to their advantage. So it is better to give the job to social media marketing experts to get the job done and increase your brands reputation. Here are some ways that social media marketing can help your business grow:
Better Brand Recognition:
social media platforms offer an exciting opportunity to market your business and products and build a strong brand value. Every opportunity you get to spread out your content is an opportunity to increase your visibility. You can present your brands voice an content over your social media channels giving the new customers opportunity to get familiar with your brand and the old customers to be more acquainted with what you have to offer. With increased visibility comes increased recognition and with that comes increased sales and revenue.
Better Brand Loyalty:
Social media platforms are the perfect place to build trust and create a loyal customer base. Companies are now taking advantage of the tools social media platforms provide and using these to create a loyal customer base. A study published by Convince and Convert has shown that 53 percent of Americans who follow a brand online is loyal to that particular brand. If the companies create an strategic, open and two sided social media channel it has twofold implications. Firstly, the company gets to publish whatever new and exciting things they are doing and let the people out there know their regular innovations thus making the customers feel like they are part of the companies’ day-to-day existence. Secondly, the company gets to hear from its customers and know where to improve without going through those long and boring surveys. Social media platforms are now also the survey platform for many businesses.
More Opportunities to Convert:
Social media platforms provide the companies with a lot more opportunities to convert a person to become their customer. Every post you make, every image or video you share is an opportunity for somebody to make a visit to your side and get familiarized with your product and with time become a customer.
Higher Conversion Rates:
Social media platforms are a place where customers and brands can interact and talk to each other.Through this, brands become more humanized by interacting through social media platforms as it feels you are doing business with a person and not a huge brand. These fact alone results into much higher conversion rates than outward marketing.